Jasmine
VIP Contributor
If you are trying to sell on Etsy, you might have to running ads, advertising to generate sales can incur significant costs, likewise, when you are running ads to generate sales and you spend substantial money on ads, your profit will decrease. Listing fee on Etsy is just 20 cents, which might appear insignificant, but the real expense lies in advertising. Although Etsy does not force you to run ads, simply listing products on Etsy won't guarantee visibility; therefore, promotion through ads is essential for exposure. Etsy offers cost-per-click (CPC) ads, you pay for clicks rather than impressions. Not all clicks convert.
